Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"e4fd5b26af50d6bae1a21e0a0b0aa66c","s":"416241f5ca9b5de9"}
Share your thoughts. Click here