Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"0a1432c51b065f3001541593931b04ca","s":"d4da33ad15b4b527"}
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Forrest, do you have a link to the BCG study? I can’t find it online.