Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"67916bfe7b4f5a1eb869e2441a50c671","s":"ae61e7b275f30f86"}
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