Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"06b2f063bf51c988a613df5de985a13a","s":"00241e35df023ad5"}
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