Media/publishing
November 15, 2022
In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates
By Luxury Daily News Service
New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.
{"ct":"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","iv":"0ad2a3a0b4b2b26a30a08aeaddbf3f09","s":"df324022eda21dab"}
Share your thoughts. Click here