Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"334a44adedfb2401777cc46b214367ca","s":"e62e8e79e8e97a7b"}
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