Fragrance and personal care
May 2, 2024
Nearly half of affluent respondents prefer purchasing personal care items online. Image credit: 2 Visions
By Zach James
The latest findings from South Carolina-based business consultancy 2 Visions showcase shifting consumer behaviors within the fragrance and beauty market.
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