Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
{"ct":"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","iv":"38d5c092368f867cd9dfb5baa56e56e7","s":"18a595996dd61bc3"}
Share your thoughts. Click here