Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"8dcd624e7dda4a4680f02b219587b167","s":"14e5d3a4e4d1b9fb"}
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