Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
{"ct":"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","iv":"a9b7cf2520291a761aa80fa901022ec6","s":"51b5c745ba3293bd"}
Share your thoughts. Click here