Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"bc8871badda5a3e43f105361f3120667","s":"7c42c7910f5ab1e0"}
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