Marketing
July 14, 2022
Gen Z and millennial shoppers will continue serving as a driving force in the luxury market. Image credit: FreedromPay
By Katie Tamola
As the luxury market evolves, some circumstances remain the same, including the space’s immense ability to grow.
{"ct":"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","iv":"5939003092d7f962db919e2cf07ca12b","s":"8726e3494db96ef1"}
Share your thoughts. Click here