Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"a8e0758235cd3d86c478a963e092d150","s":"87334f81047f043f"}
Share your thoughts. Click here