Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"fe08f40e224a6cb0ebbf7bf0373fe3c0","s":"f23762590b6221b9"}
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