Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"e676bd46c1bfb5370d4ac08b2ae60991","s":"62aeeeb63fdce9f4"}
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